Northwood University receives $100K from General Motors for high school automotive camp

MIDLAND, MI— After Northwood University announced a $100,000 donation from CDK Global Inc. for scholarships, another $100,000 has been granted by General Motors for their upcoming Full Tank Automotive camp.

A release shared by the university said that the camp will be held July 11-18 with a focus on students entering or graduating from grades 9-12. Those students, according to the Northwood Full Tank page, will be guided to explore their “automotive curiosity” and consider a career that could utilize an automotive marketing and management degree.

RELATED: $100K gifted to Northwood University by CDK Global Inc. for scholarships

Elgie Bright, chair of the Northwood Automotive Marketing/Management program, said in the release that between the camp and the scholarships being produced from the CDK Global scholarships, students entering the field will have a number of opportunities to succeed.

“Full Tank Automotive Camp will help students explore careers throughout the automotive industry,” said Bright. “(That’s) including design, development, manufacturing, sales, marketing, service and aftermarket […] a tremendous opportunity for driven young students to grow their business skillset,”

Bright added that with the guidance of current Northwood University students and faculty, camp attendees will learn from industry professionals through hands-on exploration and lessons that can help start a future business leader’s career.

The Full Tank page on the Northwood site said that although Northwood specializes in marketing and management, the camp will encompass STEAM skills among others relevant to the university program including:

  • Learning how dealership profits center work
  • Discovering individual skill sets and how they relate to the automotive industry
  • Collaborating in teams
  • Problem-solving in a business setting
  • Communicating through advertising
  • Learning about the past, present, and future of the automotive industry

All campers will need to complete a required camper permits form, which will be added to the Northwood site as the camp is further developed. Parents/guardians must complete the form for any camper under the age of 18.

For additional information on the camp and scholarship opportunities, or to sign up visit

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